Irizar UK is the dedicated British arm of Irizar, the main company is based in Spain. The team here in the UK really needed a strong online presence, they sought a professional new website. This site was crucial for the UK market, to help directly target coach companies. It also serves the broader public transport industry.
The website had to look truly modern, a clean, fresh aesthetic was absolutely essential. Crucially, it needed to be very easy to navigate. Visitors should find information without any fuss. The goal was a seamless user experience.
It needed to promote the existing vehicle line-up and the company’s strong push towards electric vehicles. There also needed to be a dedicated section for new and used stock vehicles, alongside the latest news and blog articles.
To meet these exacting requirements, a robust WordPress platform was chosen. This powerful content management system provided the perfect framework. It allowed us to effectively promote the existing vehicle lineup. Every model, from their renowned coaches to city and intercity buses, now had a prominent place online. Crucially, the WordPress solution enabled the Irizar UK website to powerfully showcase the significant push towards electric vehicles.
The flexibility of the WordPress platform also delivered key functionalities. It allowed us to easily integrate dedicated sections for new stock vehicles, ensuring immediate visibility for available models. A comprehensive area for used stock was also developed, providing an efficient way for potential buyers to browse options. Furthermore, the platform facilitates the easy publication of the latest news and engaging blog articles, keeping their audience informed and connected. This comprehensive, user-friendly, and easily manageable WordPress site now truly represents Irizar UK’s vision, acting as a vital and adaptable digital tool for their continued growth and market presence.
