In preparation for Outdoorsy Living launching a new range of shepherd huts, glamping pods and garden furniture, they needed a strong logo design and branding ideas. The brief was a logo design that clearly described the products they would sell and had to include the colour palette from their sister company.
The second part of the project was to develop and web design using the new brand style. A site to promote all products with clear call-to-actions.
We approach the logo design by focusing on the two main products, the huts and the pods. Creating illustrations of them we could then play with the colours from the preexisting brand palette. Also incorporating the tree design used by the sister company to harmonise the brands further.
The design focus was on imagery across the website to promote the finished products and to encourage visitors to spend more time browsing the site and using contact forms to encourage enquiries. Using Google Analytics we could track the increasing visitor and conversion rates on the website.
