Web design: helping you shine online

For most companies and organisations, being online is now seen as an essential aspect of business. But just having a website is not enough; it has to look good and work well to attract potential customers, clients and other users – and keep them happy!

web design - Smart In Design

We create responsive WordPress websites, which means they work equally well on all devices, including smart phones, tablets and desktop computers.

With more than half of all searches for products, services and information now being made on mobile devices, Google needs to see that your site is optimised for mobile users. In fact, Google now penalises websites that aren’t mobile friendly – so it really does matter.

Get an honest review

Get a no-obligation User Experience (UX) review of an existing website. To see which elements of your website could be improved to benefit your business. Just contact us to find out more.

So how does our web design service work?

Firstly, we’ll help you decide what your website should have in the way of content – the right words and images to get the response you require. If you need help with this content we work with trusted locally-based copywriters/editors and photographers.

Then we’ll work out the structure – the best way to present those words, images and other elements. This will ensure your website does exactly what your users need, as easily, securely and accessibly as possible.

Once the web design process has been complete and the chosen designs have been approved, we set about building your bespoke WordPress website from the ground up, no pre-built themes or templates involved.

On completion of all aspects, the website is thoroughly tested on different browsers and devices to ensure a smooth user experience across all.

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What happens to my website once it goes live?

Finally, you can have control – as much or as little as you like – over what users see on your site. We’ll give you access to the Content Management System (CMS) so you can update your content yourself. If that is not your thing, then we can offer ad hoc or regular update plans.

This will keep your website fresh, relevant and interesting – and keep your users coming back for more. It will also help your page rankings, which determine how close to the top you come in Google searches.

Search Engine Optimisation (SEO) is something businesses are constantly urged to do, to make their web presence more effective. If it sounds complicated and confusing, don’t worry – we can help with this too. Our websites are designed with SEO built-in, but we are happy to advise on other ways you could improve your online activities.

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Our digital services for business also include:

  • Social Media (Facebook, Twitter etc.)
  • Domain and Hosting Services
  • Online advertising, including banners, Google Ads and Pay Per Click (PPC)
  • Video production

 

We can also supply secure e-commerce shopping services, as well as Pay Per Click (PPC) advertising to get the right customers to your site. And we can also help with graphics, images and design for email marketing campaigns and newsletters.

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Ready to launch a new project?

We’re friendly, and we won’t overwhelm you with technical terms or jargon*. So whether you want to freshen up your existing look or create a brand new one, give us a call and we’ll talk you through the options.

* We have put together a list of design terms that often cause confusion, with explanations we hope will help…

See explanations